Fabulous new music video for the 1975 directed by Diane Martel, featuring beyond yummy frontman-vocalist Matthew Healy channeling 1980’s-era INXS, topless, in leather pants while licking cutouts of Harry Styles and frolicking in a hot tub with his bandmates. It’s a new sound for them, which, according to a press release, delivers the “post-ironic self-indulgent performance parodies rock and roll in the digital age and the self-constructed mythology of the iPhone generation.”
Writes Matthew:
With ‘Love Me’ we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”
Whatevs. Just enjoy the fizzy, fun video below.
Love the blue eyeshadow!
The post Must-See: the New Video “Love Me” by the 1975 appeared first on World of Wonder.
