Johnson & Johnson‘s latest Tylenol commercial is helping to redefine the modern American family as part of its #HowWeFamily campaign. Directed by the Oscar-winner (for Milk) Dustin Lance Black, it depicts gay, lesbian, and biracial families, and follows in the footsteps of last December’s “Norman Rockwell family” campaign, which reimagined some of the painter’s masterpieces with more diverse subjects. Actress Gabrielle Union and psychiatrist and columnist Gail Saltz will serve as spokeswomen for the program. Manoj Raghunandanan, senior director of marketing for J & J’s expressed pride in the brand’s move to push the movement;
“The reality that we know today is that families look and feel different than they did before and we want to celebrate that fact. Because we’re a family brand, because we’re an iconic American brand, and we want to continue to serve families into the future, I think it’s important that we reflect what that family is today.”
The new ad will air on television this week, and will be part of a three month long campaign during which 10 real families will shown in series of “docu-shorts” all to be housed on a microsite, HowWeFamily.com.
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