The song is “Jack and the Giant” by the band A Love Like Pi, and the video about an adventurous bubble – made with food coloring, soap, water, and a magnetized liquid called Ferrofluid – was created by a filmmaker named Kim Pimmel, who happens to also be a senior designer for Microsoft’s HoloLens.
It’s the most exciting story you’ll see all week. You might even shed a tear or two.
“I wanted to draw the viewer in with lush visuals and loose narrative,” Pimmel writes in the description. “But then burst that suspension of disbelief with the recognizable bubble characters – compelling the viewer to ask themselves whether they still have their childlike wonder or not.”
Love Like Pi’s Lief Liebmann explains on their website why they chose this particular theme for the video:
Jack and the Giant is all about the space that widens between you and your imagination as you grow older: a space that takes up no room in the physical world but feels gigantic to us in certain moments. We wanted the video to feel the same way. The challenge was to create a world that felt expansive, to follow a character we could relate to, and to highlight the ambitious themes of the song all within a space of about the size of a petri dish.