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Gucci’s Alessandro Michele Has “Clinical Clarity” About His New Collection, “We Are the Dr. Frankenstein of Our Lives.” Watch

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Gucci‘s Alessandro Michele had an explanation for his operating room runway in Milan and what he sent around for his AW 18/19 collection,

We are the Dr. Frankenstein of our lives. There’s a clinical clarity about what I am doing. I was thinking of a space that represents the creative act. I wanted to represent the lab I have in my head. It’s physical work, like a surgeon’s.

We exist to reproduce ourselves, but we have moved on. We are in a post-human era, for sure; it is under way.”

People had replicas of their own heads tucked under their arms, others were hooded in some couture allusions to a burka. There were Russian babushka headscarves, covered-up folk-costume dresses next to spangled, ’20s showgirl chain mail; a pagoda hat and Chinese pajamas; English tweed, Scottish plaid, and a Fair Isle sweater; Italian ’80s vintage beige businessman suiting; a glam power-woman ruched dress and gold leather peplum jacket. Gucci logos were everywhere as well as Sega, Major League Baseball, Paramount, and cult director, Russ Meyer. This collection’s cohesion was chaos, by design.

As Michele sees it, there’s no more just being girls or boys today:

Now, we have to decide what we want to be.

Sounds fun.

Watch.


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