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#LGBTQ: The Phluid Project To Open “First Gender Free Store in the World” in NYC

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Rob Smith, left

Something new and exciting called The Phluid Project is opening as a “gender free” store in New York City, at 684 Broadway this spring. Owner Rob Smith explained how it came to be in a Facebook post,

Last year, On March 1, 2017, I began a pilgrimage that would take me on a journey of self discovery as I gained a deeper understanding about who I am and where I fit in this world.

The result of this discovery is of the called The Phluid Project. Phluid (fluid), because nothing is constant and we should always be challenging ourselves and eliminating boundaries.

The Phluid Project is part fashion, part art, part community space, part conversation, part exploration and completely gender-free. We will be the first ever Gender-free Store in the world, with a website to service our consumers product and conversation around the world. Half of the product is created by me and my team, with the other half from some of the worlds greatest and most innovative brands offering apparel, accessories, shoes, cosmetics and gifts.”

We look forward to t-shirt weather and stopping by in March.

ConDRAGulations!

(Photos, Phluid Project; via LGBTQ Nation)


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